Mobile phones are “the thing” right now. Not just adults but even young kids have a mobile phone of their own. Increasing popularity of mobile phones affect how people make purchases, access information and use different services. Mobile apps play a big role here as people prefer using apps for their chores rather than using the websites.
Using mobile phones or tablets to make commercial transactions, including purchase and sale of products, banking and paying bills is known as mobile commerce or m-commerce. With users spending around 90% of their screen phone times using apps, one can say the majority of businesses is conducted through them. Thus, invariable mobile phones have become the main channel for e-commerce. Hence businesses are using apps to connect with their customers to improve their prospects. Apps which are more user friendly tend to have more customers.
Apps store their data locally on the device. Hence information retrieval happens in the fraction of a second. Also, user-centric personalisation is a part of apps. The content is tailored according to one’s preference, thereby making the experience delightful. On the contrary, in case of websites, data needs to be fetched from the servers, which can take some time. Also, websites cannot match the personalisation capabilities of apps.
Apps are easily accessible as they are present as an icon on the mobile screen — always within the reach. Whereas to open a website, one needs to open the web browser, enter the address and select the correct website from the pages displayed. Sometimes, the user might open the wrong page and thereby your business goes to a competitor.
App commerce refers to retail transactions that take place on a native mobile app. Since more and more traffic comes from mobile phones in today’s world, retailers who are still only into websites and mobile websites and not into mobile apps end up losing a lot of revenue since customers prefer convenience of apps. Even big retailers like Amazon have a huge chunk of their sales coming through apps.
Native Apps vs Web Apps
Native apps are those that are built for a particular platform and need to be downloaded and installed through the app store. Such apps have access to the device’s features such as camera, GPS and contact list. These apps live on the device and are accessed through an icon. A native app can function both online and offline (basic content and features function even without an internet connection).
Web apps, on the contrary, are not real applications and need to be accessed through the web browser. A web app will adapt itself to the device in which it is viewed — mobile, tablet or laptop. They don’t need to be downloaded and they can neither access the device’s features.
Mobile apps are more expensive than web apps to develop since they need to be platform specific – iOS for Apple and Android for others. However, they are much faster and advanced in terms of features and functionality. Every business has its own website but not an app. So, if you want to improve your business prospects and wish to get ahead of your competitor, its time you invest in a good mobile app since an app is more beneficial than a responsive web page.