Way back in 2018, the number of mobile app downloads surpassed the 200 billion milestone. In the year 2022, it is predicted that this number will soar to a whopping 258.2 billion. Already more than half the smartphone users in the U.S. make their purchases from company apps. With 90% of a smartphone user’s time being spent on apps downloaded on the device, this number is all set to grow. A host of facts and figures tell you how mobiles have wrought a sea change in consumer behavior but does it really make a difference to your company whether you have a mobile optimized website or a mobile app?? The truth is that it does make a big difference indeed and here is how.
An app is way faster than a website
In today’s fast paced world, your consumer wants to get what he needs RIGHT NOW! Any tool that helps him get to his goal quickest is also going to be his preferred choice. Studies show that mobile applications are about 1.5 times faster than websites and there is good reason why. The mobile apps store the user data on the device itself, locally, so that accessing it is easy and quick when compared with a website wherein this data has to be retrieved from the server. Mobile app frameworks are more efficient too and may be up to five times as fast as those which websites use. For your customer while these details don’t matter, what does matter heavily is that with an app he can get his shopping done faster and that’s a huge selling point for apps over websites.
Direct engagement with customer
Mobile apps give you an in- line to your customer, right in his pocket literally and figuratively. For most businesses the biggest appeal of mobile applications is that they get to send notifications straight to the consumer with no obstacles in between to distract at all. In- App notifications ensure that they are right in front of the customer’s eyes when he is actively, voluntarily accessing your app, meaning zero sales resistance to your messaging. With a website, this kind of direct communication that too when the customer is primed for it, is not possible at all. With push notifications ensuring that as long as your customer is using his mobile, he gets to see your communiques, and with the click through rates of such notifications being rather impressive, it is easy to say that in this respect mobile apps score way higher than websites.
Perhaps the most significant difference that sets apart mobile applications from websites is that with the former you have a host of things to do even without an internet connection. That’s just impossible with a website. All that is needed is for you to design an app with care so that a host of functionalities are still available to your customer irrespective of whether he has internet connectivity or not. The consumer can even use the app, load data offline and have it stored away to be uploaded seamlessly once you have your connection back on.
With a number of advantages to offer over websites, it is quite evident that mobile apps are the way to go for businesses that truly wish to cater to the new gen audience. Mobile use and mobile app use are all set to grow in the coming years and your business needs to be geared to take advantage of this explosion.