efficiency, m-commerce, companies, consumer, Apps

Why mobile apps are important for businesses

May 14, 2020

A mobile phone is now not just a tool for communication. It has transformed into a highly effective business tool over the years. People are now more addicted to their mobile phones with the development of technology and the introduction of different mobile apps to keep them hooked. App commerce has changed the way businesses work. Apps have made information available to the users at their fingertip, thus connecting them with their favourite brands. According to a study report, the mobile app market has neared $30 billion in revenue. Thus every business owner, whether big or small, has to invest in technology as they can no longer rely on offline marketing to make profits.

How Can Mobile Apps Help Businesses?

Studies have shown that people spend most of their time on their mobile phones or tablets. Mobile phone users search for different apps that can make their life easy such as shopping groceries, booking a ride or getting any specialized services at home. Companies can use this to their advantage. Different businesses can use mobile apps for their own purpose as a mobile commerce tool or for connecting with their customers. Being available as an icon on the phone’s home screen, i.e., native apps, makes it easy for users to access the service provided by the company at a tap.

Mobile apps are available for the customers 24/7. So it is a game changer. If a customer wishes to know about a product or service at the middle of the night, they can access it using mobile apps from the comfort of their phones. As you can connect with your customer anywhere and anytime they want, mobile apps help improve customer experience. Also, with mobile apps all the information you wish to share with your customer is available to them at their fingertip. Using push notification, businesses can manage to get into a direct interaction with the users and make them aware of their services and products.

Mobile apps also help to build your brand awareness. An app should be beautifully designed and well branded apart from being easy to use. This way, it will attract the customer’s attention and get them involved with itself, which can translate into revenue for the company.

User-centric personalization and customization according to customer needs are features of mobile apps that websites fail to perform. As a result, it saves a lot of time for the consumers, who prefer the mobile apps to using the website. Using your apps, you can provide value for your customers that can’t be matched anywhere else by providing loyalty program within the app itself. When customers see points being added to their account with every purchase, they will be enticed to follow-up their purchase. Today’s millennials are always on their phones and are amongst the biggest spender. Shopify mobile apps in such cases works as a direct gateway for product purchase and not just as a marketing tool.

Mobile apps are still growing, so if your business invests in getting an app for itself you can propel your brand to new heights and also stand apart from the competition.